Task 

Market research on men's compression gear and finding an authentic way to engage with male athletes ages 17-24 to communicate its benefits, and to inspire them to want to purchase Nike HyperCompression.

Solution 

  • Reached out to individuals who are land, snow, and/or water athletes across the country through surveys, Skype calls, and phone interviews.

  • Conducted our own research on compression gear and it's perceived vs actual benefits.

  • Used language consistent with the target demographic, while incorporating visuals consistent with Nike's brand.

  • Redesigned Nike's website to communicate HyperCompression benefits directly.

  • Designed in-store displays that communicate HyperCompression benefits quickly and clearly.

  • Found media outlets to earn impressions and exposure, via The Opening and Facebook.

  • Designer / Producer : Courtney King

  • Art Director / Designer: Mikaela Kennedy

  • Designer/ Strategist: Jack Graham

  • Strategist: Tevin Tavares