THE GREY AREA

We were challenged to create a solution to a problem backed by data. We developed a gateway to a necessary discussion between Americans who identify as pro or anti-gun control.

The Grey Area is a flippable coffee table book designed to spark conversation by providing straight facts on both spectrums of gun violence. The book is reversible allowing it to be read from both sides of a table, each side representing an opposing view. For digital display sake, It is presented here as two books.

Art Direction/Illustration: Jack Graham

Art Direction/Watercolor: Miro Merrill

Strategy: Izzy Kramer