Desperados= beer + tequila, two things that you wouldn't expect to work that make something awesome.
Ice Cubicle's Office= a hip hop legend + a nine-to-five desk job, also unexpected awesomeness.
Ice Cubicle's Office is an interactive microsite aimed to organize Desperados' social content. Each crazy combo takes the user to a different social media outlet.
- The Steakler: Directs the user to the Desperados Instagram
- The Great White Board: Directs to the Desperados Youtube channel
- The Trax Machine: Takes the user to a new outlet, a Soundcloud page, updated weekly with genre-fusing party playlists
- The Cash Bin: Uses navigation to pinpoint the nearest stores with Desperados products in stock
- Ice Cubicle: Clicking the man, himself, takes the user to the heart and soul of this project- the TV spot. This spot will live on television and Youtube prior to videos.
